Botox, laser hair removal, dermal fillers, chemical peels and laser skin resurfacing were the most popular non-surgical cosmetic treatments in 2008 and experts predict that they will continue to be popular in 2009. According to a report entitled Statistics on Cosmetic Surgery released last month by the International Association for Physicians in Aesthetic Medicine (IAPAM), more than 8,491,860 non-surgical procedures were performed nationwide. Breast augmentation and laser hair removal were the most popular among patients ages 19-34.
While breast augmentation rates are down in 2009, laser hair removal rates are just now being tested at their truest level.
“The interest in laser hair removal has some seasonal influence,” explains Dr. Jeffrey Raval, American Board Certified facial plastic surgeon who is also owner and medical director of Rocky Mountain Laser Aesthetics in Cherry Creek North, a chic shopping district in Denver, CO.
As early as February of each year, patient appointments for laser hair removal increase-in anticipation of swimsuit season and barer clothing worn in spring and summer months. Hair removal is popular among women and men at Rocky Mountain Laser Aesthetics; women generally seek arm, leg and bikini hair removal and men seek chest and back hair removal.
The IAPAM study predicted that the number of cosmetic services of every kind will be down in 2009. Leonard Lauder, Chairman of Estee Lauder, coined the phrase the “lipstick effect” for this phenomenon after witnessing a huge jump in lipstick sales after 9/11. Lauder’s theory is that during times of economic uncertainty, consumers load up on affordable luxuries as a substitute for the more expensive choices they make in a bull market.
What Dr. Raval has noticed among his patient population is an increase in non-invasive (non-surgical) services like laser hair reduction versus foregoing beauty treatments at all. “Certainly we have patients who are curtailing their expenditures of every kind,” says Dr. Raval, FACS, “but we find that overall our patients are maintaining a grip on their beauty regimens versus abandoning them. Our patient numbers continue to increase-a result of more awareness about our location and services. Our overall patient numbers remain stable, a stability that allows us to keep our highly trained laser aestheticians productive and employed. We’re the anomaly. We’re aware that other clinics are having to reduce their employee numbers and as a result are unable to offer the generous selection of treatment hours that we’re maintaining.”
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